Looking4 is committed to protecting your privacy and maintaining the security of any personal information received from you.

This privacy policy explains the types of personal information we gather when you use our websites, as well as some of the steps we take to safeguard it.

We ask that you read this privacy policy carefully as it contains important information about your legal rights.

Who are we?

We are Looking4Parking Limited, a company registered in England with number 7107772 and with our registered office at 6th Floor Olympic House, Manchester Airport, Manchester, England, M90 1QX. We are commonly known as or Looking4.

We are part of the Looking4 Group and our parent company is Agency of the North Limited, a company registered in England with number 7761704 and with our registered office at 6th Floor Olympic House, Manchester Airport, Manchester, England, M90 1QX. If we refer to our group companies in this privacy policy we are referring to companies whose parent company is Agency of the North Limited.

When in this privacy policy it mentions that we collect information about you, we do so as the data controller.

What laws apply to our processing of your personal data?

Looking4 has a legal duty to protect your personal data under data protection laws, including the General Data Protection Regulation 2016 and the Data Protection Act 2018.

Data Collection

Web Browsing

As you browse our website, your visit is automatically logged. This includes information such as the browser brand, operating system you use, and the date and time of your visit. This data is collated by our log analysis tool as part of our web site visitor statistics. You are not personally identifiable. All websites will perform this type of visitor logging.

Personal data - enquiry

Where you provide us with your name, e-mail address or other personal information on this site, e.g. when you register an enquiry, this information will be stored in our database for the purpose of contacting you in line with the mode expressed on the input form. For example, by email or telephone.

Personal data - booking

To make a booking using our website, we will ask you for personal information. As a minimum, this will include your name, address (including country of residence), date of birth, contact details, such as your email address and telephone number and your car registration. We will also ask you for payment details, so that you can pay for your booking.

In addition to the information we collect during registration, we may also collect the following information whilst you are a customer or when you access the website:

  • information you provide to us in any correspondence and a record of any correspondence that has taken place between you and us through any of our communication channels;
  • information about any possible fraudulent, criminal or anti-money laundering activity which our systems may detect;
  • information about your booking patterns, for example dates of your trips and departure locations.

How do we use information about you?

When we process personal data, we will have made a judgement about the legal basis upon which it is processed. This is a requirement of data protection laws. The legal basis for our processing of personal data depends upon the specific personal data and processing concerned. It includes your consent (for example, for third party marketing communications), fulfilling contracts (for example, in relation to the processing of bookings made by you), our legitimate interest (for example, fraud prevention) and legal obligations (for example, if a court legally asks us to provide certain information).

When you accept Looking4’s terms and conditions you consent to certain checks being made.

The information that has been collected by us (as described in the sections above) may be used for the following purposes:

  • to assist with general account management, including the setup of the booking and other operational actions such as management of customer queries;
  • to process any banking or online payment transactions relating to bookings you might make;
  • to provide you with the most suitable information around promotional offers and events in line with the marketing preferences you have chosen (see the next section ‘Marketing communications’ for more details);
  • to assist third party advertisers or advertising networks to promote advertisements that they consider you may find interesting (see the next section ‘Marketing communications’ for more details);
  • personal data may be aggregated and anonymised to give trends and themes and you may receive targeted communications based upon the overall analysis;
  • as part of our commitment in providing customers with the best service possible, this information may be used as part of internal assessments around the quality of the services we provide;
  • research around customer activity and our products (including customer surveys);
  • to detect and prevent fraud;
  • to ensure we comply with legal and regulatory duties;
  • to ensure that content from our website is presented in the most effective manner for you and your device;
  • to run our business in a professional and efficient manner.

Marketing communications

We particularly want to draw your attention to our use of your personal data to send you information about promotional offers (for example, limited time discounts at particular airports), technical updates and new site features. Depending upon your marketing preferences we may also share some of your personal details with advertisers and advertising networks, to enable them to promote our products and services to you through other media, for example social media sites.

We will send you marketing communications whilst you are a customer and for up to 30 months after you make a booking unless you have unsubscribed. If you make an enquiry, we may send you marketing communications for up to 6 months after you make a booking unless you have unsubscribed.

When you make a booking you will have the opportunity to select your marketing preferences. You can change your preferences at any time.

If you wish to unsubscribe, please select the “Click this link to unsubscribe ” option at the foot of any promotional email that you may receive from us to prevent any future promotional marketing being sent to you via email. You can also email us at

With whom might we share information about you?

We may share information about you with other companies in the Looking4 group.

We may also share information about you with the following organisations:

  • business partners, suppliers and sub-contractors that are necessary for us to provide the services that you have requested, in particular car park operators at your departure and/or destination locations and operators of any additional services you have purchased including transfers;
  • organisations that support fraud prevention and credit risk reduction;
  • advertisers and advertising networks that require the data to select and serve relevant adverts to you in other contexts, for example through targeted advertisements placed on social media sites;
  • advertiser and advertising networks on an aggregated basis, to enable wider analysis to be undertaken about our customers and the type of offers that may be most suitable. In these cases we do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target;
  • analytics and search engine providers that assist us in the improvement and optimisation of our site.

Information Sharing

Looking4 does not sell, rent or exchange your personal information with any third-party for commercial or other reasons.

International transfer of your personal data

When you make a booking for services that will be delivered outside of the EEA (for example, you book car parking in Japan), we will be required to transfer your personal data outside of the EEA to the operator of that service. In placing the booking you consent to us transferring the data for those purposes.

If we transfer personal data outside of the EEA, we will carry out an assessment to satisfy ourselves as to the adequacy of the recipient, put in place appropriate contractual provisions if necessary (including EU standard contractual clause agreements) and make sure that appropriate controls exist to protect personal data.

Cookie Policy

How we use cookies

Looking4 uses temporary cookies (small text files stored on a computer). We use them to identify you in a coded form, not using your personal information, to enhance the experience when you browse the site and to make future improvements to the site.

Can we use them?

We need your permission to use cookies and will take your continued use as permission. You may delete and block all cookies from our site by changing your browser settings but this will affect the functionality of our website.

Cookies for web metrics

We make use of Google Analytics to track usage of our website. They use cookies to see how often people visit the site, how long they stay, and which pages they use.

Cookies help us to provide you with a good experience when you browse our website. They are vital to the basic performance of our website. Cookies enable critical authentication and validation, session management, and fraud prevention in addition to enabling us to remember the settings you may have previously applied, such as language or location.

We use this information to make our website better and deliver a better service to our customers.

Cookies from social networks

When we include social 'plugins', those sites can use cookies. The cookies they set allow them to monitor use but also lets them know whether you're logged in so you can quickly share content on your networks.

Third Party Cookies

If we include content from other sites they may use cookies to track how people are using their site.

More Information

For more detailed information about cookies please visit

How long do we keep information about you?

We will process your personal data in accordance with the provisions above whilst you are a customer of Looking4.

We may retain some of your personal data for up to seven years following you ceasing to be a customer, in order that we can comply with laws that apply to us. During this time we will not use your personal data, except as necessary for us to comply with laws.

Even if we keep your personal data for up to 7 years, we will only send you marketing communications in line with the guidance in the above section ‘Marketing communications’.

Your rights under data protection law

You benefit from a number of rights in respect of the personal data we hold about you. We have summarised your rights below, and more information is available from the Information Commissioner’s Office website ( These rights apply for the period in which we process your data.

Under certain circumstances, by law you have the right to:

  • request access to and obtain a copy of your personal information (commonly known as a “data subject access request”);
  • request correction of the personal information that we hold about you should any information be incomplete or inaccurate;
  • request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below);
  • object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes;
  • request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it;
  • request the transfer of your personal information to another party.

If you wish to review, verify, correct or request erasure of your of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact the Looking4’s Data Protection Manager at

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, the Company may charge a reasonable fee if your request for access is clearly unfounded or excessive.

Where you make a request in respect of your rights we will require proof of identification. We may also ask that you clarify your request.

Automated decision making

Automated decision making means making a decision solely by automated means without any human involvement. This would include, for example, an online credit reference check that makes a decision based on information you input without any human involvement. You can object to automated decision making, however if this means we cannot complete our processes it may mean that we’re not able to offer you the full range of our services.

We don’t carry out any automated decision making using your personal data.

What to do if you want to complain about the processing of information about you

If you have a complaint about how we are processing your personal data, please get in touch with our Looking4’s Data Protection Manager at who will review your complaint with you.

If you are dissatisfied with the way we have handled your personal data and we are unable to resolve the matter for you, you may take your complaint to the relevant supervisory authority (in the UK, the Information Commissioner’s Office). Further details can be found via the Information Commissioner’s Office website at

Changes to our policy

We occasionally change our privacy policy. We recommend that you check the privacy policy on a regular basis, to make sure you understand the activities we carry out in respect of processing personal data.

Should changes be significant, we will get in touch by email to draw your attention to the relevant changes.

Changes to our privacy policy become effective immediately when it is published on our website. If you are unhappy with the changes then please adjust your preferences on your web browser, or within your account.

Getting in touch with us

Should you have any queries about the use of information under this Privacy Policy, please contact us at:

Looking4Parking Ltd
6th Floor Olympic House
Manchester Airport
Manchester, England
M90 1QX


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